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2024
Farm Stop Conference
The Ask
Argus Farm Stop approached my class for help in designing a branding package for the Farm Stop Conference. The conference discusses the "Farm Stop" business model and the importance of local and regional food systems. They requested the logo be professional and steer away from traditional, rustic farm imagery.
The Solution
The branding is simple, yet bold. The logo-type aids in a professional feel, while the slight distressing/imperfection helps the logo retain an organic quality. The addition of the leaf symbolizes the possibilities for new growth in the industry.
Software: Illustrator, Photoshop (mockups)
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