2024
Farm Stop Conference

The Ask
Argus Farm Stop approached my class for help in designing a branding package for the Farm Stop Conference. The conference discusses the "Farm Stop" business model and the importance of local and regional food systems. They requested the logo be professional and steer away from traditional, rustic farm imagery.

The Solution
The branding is simple, yet bold. The logo-type aids in a professional feel, while the slight distressing/imperfection helps the logo retain an organic quality. The addition of the leaf symbolizes the possibilities for new growth in the industry.

Skills: Branding, Illustration

Software: Illustrator, Photoshop (mockups)

I start my projects by sketching ideas, above is a sheet of preliminary sketches for the logo. Want to see the project more in depth? Check out the brand book below!

2024 Farm Stop Conference

The Solution The branding is simple, yet bold. The logo-type aids in a professional feel, while the slight distressing/imperfection helps the logo retain an organic quality. The addition of the leaf symbolizes the possibilities for new growth in the industry.

2024
Farm Stop Conference

The Solution
The branding is simple, yet bold. The logo-type aids in a professional feel, while the slight distressing/imperfection helps the logo retain an organic quality. The addition of the leaf symbolizes the possibilities for new growth in the industry.