2024
Recycle Ann Arbor

The Ask
Recycle Ann Arbor approached my class for a new branding package. They requested the logo pay homage to their heritage and steer away from the traditional recycle symbol and color scheme.

The Solution
The branding has a vintage feel, while preserving a clean look, to remain timeless. The globe represents their zero waste mission for a better planet. Their mascot, Ezi, adds a playful aspect, helping their mission appeal
to a broad age group.

Skills: Branding, Illustration

Software: Illustrator, Photoshop (mockups)

I start my projects by sketching ideas, above is a sheet of preliminary sketches for the logo. Want to see the project more in depth? Check out the brand book!

2024 Recycle Ann Arbor

The Ask Recycle Ann Arbor approached my class for a new branding package. They requested the logo pay homage to their heritage and steer away from the traditional recycle symbol and color scheme.

The Solution The branding has a vintage feel, while preserving a clean look, to remain timeless. The globe represents their zero waste mission for a better planet. Their mascot, Ezi, adds a playful aspect, helping their mission appeal to a broad age group.

2024
Recycle Ann Arbor

The Ask
Recycle Ann Arbor approached my class for a new branding package. They requested the logo pay homage to their heritage and steer away from the traditional recycle symbol and color scheme.

The Solution
The branding has a vintage feel, while preserving a clean look, to remain timeless. The globe represents their zero waste mission for a better planet. Their mascot, Ezi, adds a playful aspect, helping their mission appeal
to a broad age group.